BlueTrace Blog

1 min read

Cape Cod Farmers and Wholesalers

By Chip Terry on Apr 16, 2021 8:40:32 AM

One of the great joys of this job is visiting our clients.  Last week I visited a bunch on Cape Cod and got a couple of fun videos

A few things jumped out:

1) A Great Summer is Coming.  House rentals are through the roof.  Supplies are plentiful.  The demand is there.

2) Professionalization:  Many of the farms/distributors are starting to scale up and become more professional.

3) Farm Tours: Many of the farms are increasing farm tours both to generate revenue and to build relationships with their clients. If you are inclined this way, I highly recommend it. 

Stay well.

 

 

 

 

 

 

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1 min read

Tell Your Story

By Chip Terry on Feb 2, 2021 10:01:11 AM

We continue to hear amazing stories from farmers.

  • The lobster men and women who have built great businesses growing amazing products. 
  • The Wall Street guy who found peace getting back to his roots. 
  • The ex-WNBA player who is out every morning at the crack of dawn tending her crop.
  • The young folks taking over the family business.

The list goes on and every farm has a great story to tell.  And consumers want to know:

  • Who grows my food?
  • Why are they doing it?
  • How do they do it?
  • What makes it so amazing? 

Telling your story moves you from that Buck-A-Shuck menu to the $3/shell menu.  

Many farmers have amazing websites, Instagram feeds, brochures, videos and the like. Using these tools is critically important for growing your business. We suggest starting small, but be sure to start.  Folks want to know your authentic story.  What makes you and your farm special? 

We just added another tool that should be helpful--and is really low maintenance: QR Codes on tags.

Every shellfish tag we print includes a QR code that links to more information about the product and the farm.  Now that chef, shucker, wait person, or end consumer can learn your story right on their phone.  

qrScanExample (1)marketing-1

 

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Virtual Tradeshow

By Chip Terry on Jan 15, 2021 4:54:18 PM

We did a virtual tradeshow with the East Coast Shellfish Growers Association.  Over 90 people showed up!!

Thank you to ECSGA and Bob Rheault for amazing work they have been doing in these trying times.  The show was great for us, but really the power of these organizations is the work they do behind the scenes to keep the industry humming. If you have the means, please join your state or regional organization.  

If you want to see our presentation, visit our YouTube channel.  Enjoy.  

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1 min read

Good News from our Clients

By Chip Terry on Jan 13, 2021 1:02:14 PM

The Aquaculture North America just published it's latest magazine, and our clients are in two separate articles:

1) Shellfish Growers Embrace New Technologies, by Lynn Fantom, profiles growers like Ted Cooney of Madhouse Oysters in Maryland

Cooney took the plunge from Excel spreadsheets to white boards to farm management software quickly, too. When Maine-based entrepreneur Chip Terry demonstrated how a new platform was “like a second brain” to manage tasks from cleaning to tumbling, Madhouse Oysters became one of the first customers of Oyster Tracker. The program also helped Cooney analyze productivity. “I can even look at it from home,” he adds. 

2) A sidebar article: New FDA Rule Triggers Issues on How To Tag and Trace tracks the looming regulatory changes and how Oyster Tracker can help folks stay compliant.  Including the following:

For their operation, Calm Cove Oyster Company, Duane Fagergren chose the digital system launched by Oyster Tracker last spring and already in use at 50 farms. He enters information on his iPhone, which is then stored in the Cloud. A small, weather-resistant portable printer lets him print out a tag with a QR code that “makes regulators happy with the chain of custody.” And if requirements change again, he isn’t stuck with outdated tags. Oyster Tracker will easily make the edit. Although Fagergren says “change is challenging,” he adds, “This has probably been the best business investment we made this year.”

Thanks to both Duane and Ted for doing amazing work and helping us continually improve our products.  

You can read the full articles at Aquaculture North America

 

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3 min read

Working with Distributors

By Chip Terry on Sep 25, 2020 3:06:40 PM

tagsAlmost every farm starts out selling to local restaurants, but as they scale distributors (aka wholesalers) play an increasingly important role. You will make more money per shell at a restaurant, but there is a limit to how much restaurants can buy. If you are producing more than a few local restaurants and some consumers can absorb, you are probably going to need to work with distributors.  We've been talking to a lot of distributors lately and here are some of the things farmers should know.

To start with, understand the different types of distributors 

Global full line distributors: The Syscos, US Food and others who sell everything to everyone. Unless you are huge they are unlikely to be your customer directly. 

National/regional seafood wholesalers Companies like Stavis, Inland Seafood and Samuel & Sons sell everything from swordfish and lobster to tuna and oysters. They do a lot of volume in shellfish, but it is a small part of their business. Many of them are quite interested in carrying a range of product, but they may not be near your farm.

Shellfish Specific players: There are folks in most major markets that focus on being great at shellfish.  Companies like Pangea, War Horse, and Hog Island know a ton about shellfish and are always looking for great product.  They love having boutique farms with a good story and often run the oyster program for restaurants in major metropolitan areas.

Local buyers: In almost every region there are folks who buy from local farmers/harvesters and then sell either to restaurants or other distributors.  Many of these folks are also farmers themselves and do this as a sideline. They can be the easiest to work with.  

So what should a farmer do?  

1) Find your potential buyers.  Unless you have a truck and a cooling system, you need to find someone who will either pick up at your farm or you can drop off at easily.  Take a look at the Interstate Shellfish Shipper's List. Any company that ships across state lines must be on this list.  If you are going further afield, you may need to work with a local reshipper who can get your product to the distributor.

2) Build a Few Relationships: Find a few distributors who serve different markets that you can work with for the long haul. Find the hole in their product line you can help fill (are you unique based on your location, cost, story?). Don't stretch yourself too thin. You need to invest in the relationships.  Don't get overly caught up in a few pennies more or less for the product.  Better to move a consistent amount every week.

2) Don't sell to their customers: When you have a distributor, be careful to not sell to their customers.  No one wants to be undercut by the farm at a key account.

3) Build a brand: Have a story that is unique and well told. Promise the consumer something unique: The taste of Maine.  A sweet Chesapeake oyster with an especially deep cup.  A pacific gem that has been tide tumbled. Easy to shuck oysters.

4) Be Reliable: Distributors and restaurants want consistent sellers. If your product is only intermittently available they can't build that following.

5)Have a clean consistent product: A product that shows up with clean shells and no dead animals. If something goes wrong fix it quickly.

6) Help them Help You: Many of the better distributors will want to bring chefs on tours, train staff and generally help position your product. Be available and helpful.  

Bottom Line:  Distributors play an important role and most farms work with them.  Treat them well and they will be your best allies.  

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2 min read

Shellfish Tagging: It Works

By Chip Terry on Sep 9, 2020 2:19:44 PM

We started thinking about shellfish tagging about a year ago. We were watching 

image-5

folks waste valuable time filling out harvester/dealer tags, log books, and generally dealing with tons of paperwork.  After talking to a lot of farmers, dealers, regulators and reading the 487 pages of the Model Ordinance, we finally launched our tagging solution in March of 2020--right as every farm shut down for Covid.  Despite the headwinds of a global pandemic, we had 41 new clients in less than 6 months.

So what have we learned? 

1) Paperwork Sucks: Regulations exist for good reasons, but complying withImage from iOS (39) regulations is painful. No one became a farmer because they wanted to do paperwork. 

2) Most states are a little different:  despite the Model Ordinance most states have slightly different regulations (or interpretations of regulations). For example, Washington state wants you to collect water or animal temperature at harvest.  Florida wants to know what type of cooling you have.  Others want bulk tags handled differently. 

3) Paper is painful:  We (I) thought finding waterproof paper would be the easy part.  Turns out getting it on the right size rolls with the right perforation and in the right orientation is a lot harder than expected.  We sent 100s of useless rolls back to the factory. 

DSC00094The future is becoming more obvious.  Now distributors can scan in the tag information--saving them time and money.  The QR codes lets us pass extended information that folks always want but doesn't fit on the tag (say tasting notes or a farmer 

6_log

profile).  We can also make farmer's lives easier by making it easier to do state filings and in the future printing invoices and other associated paperwork.  

 

 

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1 min read

NOAA Grant: Tide to Table Traceability and Marketing System

By Chip Terry on Jul 9, 2020 10:38:17 AM

We won (a grant)!  In a stroke of great luck and a testament to the awesome team at Oyster Tracker, we have been awarded a grant from National Oceanographic and Atmospheric Administration (NOAA).

This federal grant is to prove the technical and commercial feasibility of an easy to use, and inexpensive system to track shellfish from farm to table to improve food safety and meet the growing demand from consumers to know more about the sources of their food.

As one of the reviewers noted: 

The commercial benefit of the proposed technology is abundantly clear. The current system is antiquated and accompanied by high costs associated with utilizing it. With the growth of the shellfish industry and the increasingly educated consumer base the technology offered by this project should be in high demand.

Over the next 6 months, Shellfish Solutions will work with companies in Maine, Massachusetts, Rhode Island and Virginia to beta test a new solution that utilizes mobile phones, thermal printers, and cloud computing.  The ultimate goal is to build a system that

  1. Saves farms and distributors money/time
  2. Makes it easier for all market participants to comply with federal and state regulations
  3. Builds a traceability chain from the tideline to the table for all shellfish.  

This work build on the success of Oyster Tracker’s current products: Farm Manager and Tagging Systems.  DSC09956 If you are interested in learning more, please reach out.  

 

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1 min read

Don't Share your Data with a Competitor

By Chip Terry on May 14, 2020 1:05:33 PM

When you work with us, your data is your data and we don't share it with anyone.  You can read our privacy policy and terms of service on the bottom of this website.  

Many farm manager systems run their own farms and invest in other farms in the US, Canada and Australia.  That means if you work with them you are sharing your data with a competitor.  

We do not invest in farms and we do not own a farm.  In other words, we are not in a conflicted situation.  Our goal is to make you successful.  That is why we are growing so fast.

Bottom line:  Make sure you ask if the company or the principals are owners/investors in other farms and have a conflict.  Most do.  

 

 

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1 min read

Zooming and Filtering: The Latest on Oyster Tracker

By Cat Ganim on Apr 9, 2020 1:07:12 PM

Despite all the craziness, our team has been focused on what we can control: improving our Farm Management software. 
 
We released our latest version last week.  This release is all about helping folks navigate more easily through the farm.  For example, we now include a global view of your farm with counts of all animals.  Image from iOS (25)
 
You can also now filter your results to find just the size, year class, equipment, or virtually any other data point that you are looking for. 

 

Finally, during this Covid outbreak we are not charging any of our clients for two months and we are offering 2 month free trials to anyone who wants one. Please tell your friends. :-) 

Thanks for all your support.  

Cat Ganim
Product & Operations
Oyster Tracker

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1 min read

Welcome Kam

By Chip Terry on Apr 7, 2020 1:18:43 PM

After getting inquiries from over 30 people and interviewing 8 amazing folks, we hired our first sales leader--right as Covid shutdown the entire economy. 

Tough time to start, but Kam Kim is already a great addition to the team. He is smart, energetic, and will make sure we are well connected to the shellfish farms in the mid-Atlantic.  When this market rebound (and it will), he will be ready.  

Beyond getting a free trial, here is why you should meet Kam.

1) He managed one of Cherrystone's Farms on the eastern shore of Virginia--one of the largest farms on the east coast. From that experience, he has a deep appreciation of how successful farms run.  IMG_5123

2) He managed the farm at the Virginia Institute of Marine Sciences (VIMs) for the last 3 years. There he was a client of Oyster Tracker for over a year. VIMs taught him how broodstock, nursery, and hatchery programs work and the deep importance of the science behind all we do.  Oyster Tracker - IG.1

3) He was/will be again a bartender who loves to meet people and solve problems.

IMG_5124

4) Most importantly, he is a natural born model and a great fisherman. 

IG.2

You can reach Kam at Kam@oystertracker.com.

Please join us in congratulating him. 

Chip

 

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