BlueTrace Blog

If there’s one thing every seafood distributor and processor agrees on, it’s this: time on the floor beats time behind a screen. Yet margins, regulations, and customers all demand more data, faster answers, and fewer mistakes. At BlueTrace, we’ve spent years making traceability and inventory management simpler. Now we’re starting to take the next leap—bringing the power of AI directly into your daily seafood operation workflow.

Below is a look at two AI-powered capabilities we’re thinking about building to help you work smarter, move product faster, and keep your team focused on what matters most.

Mastering Inventory: Key to Success in Seafood Distribution

We are excited to announce the launch of our latest feature in BlueTrace Inventory Management: Seafood Processing. This addition empowers seafood businesses to manage product transformations with ease and accuracy, ensuring real-time inventory updates and comprehensive traceability throughout the supply chain.

BlueTrace Celebrates TSC:  Because Seafood Needs Clear Labels

BlueTrace in 2024

This year, we made waves—and not just because we printed over 8 million seafood and shellfish tags and labels (enough to stretch from Boston to South Carolina and back!). Our growing team of 10 rose to the challenge, rolling out major product enhancements that streamlined workflows, improved accuracy, and brought greater clarity to our customers’ seafood operations.  Many steps closer to simplifying the seafood supply chain.

So You Need a Software System for Your Seafood Business...

Let's talk about finding the right system to run your seafood operation. I know it can feel overwhelming - you want something that'll make your life easier, help you grow, and keep you in control. The good news? You've got options. Let me break them down for you.

Why seafood companies need better tech systems

Why We Joined the Global Dialogue on Seafood Traceability (GDST)
At BlueTrace, we’re excited to announce that we’ve officially joined the Global Dialogue on Seafood Traceability (GDST). The relevance of GDST has grown significantly in recent years, and we’re happy to embrace its mission of bringing transparency, accountability, and efficiency to the seafood supply chain.

We’re excited to announce our latest features: Fees and QuickBooks Purchase Orders (POs) integration. These updates, developed with feedback from customers like Low Country and The Clam Man, are designed to reduce friction in your invoicing and purchasing workflows. Whether you’re managing fees or automating purchase orders in QuickBooks, these new tools will save time and improve accuracy. Here’s what you need to know!

BlueTrace continues to add more clients and launch innovative solutions for the seafood industry.  With over 7.5 million tags/labels printed and over 470 clients, BlueTrace has grown from being a niche solution for shellfish companies to the leading seafood technology company in North America.