BlueTrace in 2024
This year, we made waves—and not just because we printed over 8 million seafood and shellfish tags and labels (enough to stretch from Boston to South Carolina and back!). Our growing team of 10 rose to the challenge, rolling out major product enhancements that streamlined workflows, improved accuracy, and brought greater clarity to our customers’ seafood operations. Many steps closer to simplifying the seafood supply chain.
We even launched a new referral program where folks can put up to $1,000 in their pocket for referring a new BlueTrace customer. Win Win!
Key Highlights
Expanded Inventory Capabilities:
We introduced a full inventory management system, a comprehensive sales and purchasing platform, and rich QuickBooks integrations for smoother financial processes.
iOS Upgrades & Compliance:
Our mobile app got sharper, faster, and more user-friendly, improving traceability and compliance every step of the way.
Faster, Better, Stronger:
From flexible item management and dynamic pricing to item transformations, Pack/Load features, and the integration of lot codes and bilingual tags, we’ve built a platform that’s lean, intelligent, and ready for growth.
Quarter-by-Quarter Wins:
Q1: Launched Seafood OS 7.0.0—complete with new permissions, pricing features, and an inventory system. Followed swiftly with feedback-driven refinements in 7.1.0 and 7.2.0.
Q2: Rolled out Sales Orders and packing features, prepped for QuickBooks integration, and made exporting, billing, and SKU management a breeze.
Q3: Introduced purchase management tools, enhanced QuickBooks syncing, implemented fees for automated invoices, and brought clarity to packed and received items.
Q4: Fine-tuned QuickBooks POs, leveraged vendor pricing, optimized Live Inventory tracking, and rolled out a lot of infrastructure improvements to our iOS app.
Looking Ahead
We capped the year by welcoming our new head of sales—Rob Flynn (formerly of LinkSquares)—joining in Jan 2025. His arrival sets the stage for accelerated growth and innovation in the year to come. We're very excited for him to get rolling and visiting our customers!
From integrated order management to real-time packing status updates, 2024 was about building a stable, scalable foundation. And with our new leadership and proven platform, we’re poised to reel in even bigger catches in 2025 and beyond. Stay tuned and have a Happy Holidays and a great New Year.
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