BlueTrace continues to add more clients and launch innovative solutions for the seafood industry. With over 7.5 million tags/labels printed and over 470 clients, BlueTrace has grown from being a niche solution for shellfish companies to the leading seafood technology company in North America.
Investors including Maine Venture Fund and Coastal Enterprise Institute have supported the growing team at BlueTrace to build the technology the industry has been asking for. Over the last 6 years the team has immersed themselves in the seafood industry to understand the personalities, challenges and opportunities. Seafood – the most traded protein in the world – is defined by a huge number of mid-sized companies embedded in long-supply chains selling a wide range of products.
By starting with clams, mussels and oysters, BlueTrace learned the need for a solution that is powerful enough for the sales, operations and accounting teams to all work together to tame complex and fast moving operations.
“Seafood is a team sport that relies on data and clear communications–both within and between companies. The appropriate use of technology can meet the unique needs of this industry.” Andy Kearney, CTO BlueTrace.
Using mobile and desktop applications built on a cloud infrastructure and paired with rugged printers, seafood companies can now handle everything from harvesting, purchasing and receiving to sales, packing, shipping and invoicing.
BlueTrace solutions can be rolled out in days, don’t require consultants to implement, and are easy enough for the average employee to use with minimal training. They deliver the power and customizability that empowers owners and executives to manage their operations seamlessly. The return on investment is measured in months–and all solutions are backed with a full money back guarantee.
The BlueTrace Inventory solution has been rolled out with companies in New England, the Southeast, West Coast and Canada. BlueTrace clients harvest and trade products ranging from shellfish and groundfish, to imported tuna, shrimp and many others. The team at BlueTrace has come up with solutions to everything from collecting Key Data Elements that vary among species, and handling the diversity of quantity measures to seamlessly enabling companies to communicate with each other.
“By co-locating with clients on the Boston Fish Pier, the BlueTrace team has been a great partner to growing operations like ours,” Paul Hagan, CEO Denarius Trading.
As companies face new regulations, rising competition, and increased costs the need for a new system built on the latest technology has become increasingly important. Simply digitizing the data and workflow offers huge jumps in efficiency–but more importantly it gives leaders the visibility to understand the levers of their businesses.
“The BlueTrace solutions have been instrumental in helping Low Country Oysters grow from a small oyster farm to a major player in the South Carolina seafood market. I couldn’t imagine doing it without them.” Trey McMillan of Low Country Oysters.
Sustainable seafood businesses are good for our communities, our environment and our health. Aquaculture is the fastest growing protein source in the world and a move to seafood would dramatically decrease the carbon emissions in our food system. A modern software system that empowers these businesses is critical to their success.
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