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1 min read

Tell Your Story

By Chip Terry on Feb 2, 2021 10:01:11 AM

We continue to hear amazing stories from farmers.

  • The lobster men and women who have built great businesses growing amazing products. 
  • The Wall Street guy who found peace getting back to his roots. 
  • The ex-WNBA player who is out every morning at the crack of dawn tending her crop.
  • The young folks taking over the family business.

The list goes on and every farm has a great story to tell.  And consumers want to know:

  • Who grows my food?
  • Why are they doing it?
  • How do they do it?
  • What makes it so amazing? 

Telling your story moves you from that Buck-A-Shuck menu to the $3/shell menu.  

Many farmers have amazing websites, Instagram feeds, brochures, videos and the like. Using these tools is critically important for growing your business. We suggest starting small, but be sure to start.  Folks want to know your authentic story.  What makes you and your farm special? 

We just added another tool that should be helpful--and is really low maintenance: QR Codes on tags.

Every shellfish tag we print includes a QR code that links to more information about the product and the farm.  Now that chef, shucker, wait person, or end consumer can learn your story right on their phone.  

qrScanExample (1)marketing-1

 

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Virtual Tradeshow

By Chip Terry on Jan 15, 2021 4:54:18 PM

We did a virtual tradeshow with the East Coast Shellfish Growers Association.  Over 90 people showed up!!

Thank you to ECSGA and Bob Rheault for amazing work they have been doing in these trying times.  The show was great for us, but really the power of these organizations is the work they do behind the scenes to keep the industry humming. If you have the means, please join your state or regional organization.  

If you want to see our presentation, visit our YouTube channel.  Enjoy.  

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2 min read

Shellfish Tagging: It Works

By Chip Terry on Sep 9, 2020 2:19:44 PM

We started thinking about shellfish tagging about a year ago. We were watching 

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folks waste valuable time filling out harvester/dealer tags, log books, and generally dealing with tons of paperwork.  After talking to a lot of farmers, dealers, regulators and reading the 487 pages of the Model Ordinance, we finally launched our tagging solution in March of 2020--right as every farm shut down for Covid.  Despite the headwinds of a global pandemic, we had 41 new clients in less than 6 months.

So what have we learned? 

1) Paperwork Sucks: Regulations exist for good reasons, but complying withImage from iOS (39) regulations is painful. No one became a farmer because they wanted to do paperwork. 

2) Most states are a little different:  despite the Model Ordinance most states have slightly different regulations (or interpretations of regulations). For example, Washington state wants you to collect water or animal temperature at harvest.  Florida wants to know what type of cooling you have.  Others want bulk tags handled differently. 

3) Paper is painful:  We (I) thought finding waterproof paper would be the easy part.  Turns out getting it on the right size rolls with the right perforation and in the right orientation is a lot harder than expected.  We sent 100s of useless rolls back to the factory. 

DSC00094The future is becoming more obvious.  Now distributors can scan in the tag information--saving them time and money.  The QR codes lets us pass extended information that folks always want but doesn't fit on the tag (say tasting notes or a farmer 

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profile).  We can also make farmer's lives easier by making it easier to do state filings and in the future printing invoices and other associated paperwork.  

 

 

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1 min read

Zooming and Filtering: The Latest on Oyster Tracker

By Cat Ganim on Apr 9, 2020 1:07:12 PM

Despite all the craziness, our team has been focused on what we can control: improving our Farm Management software. 
 
We released our latest version last week.  This release is all about helping folks navigate more easily through the farm.  For example, we now include a global view of your farm with counts of all animals.  Image from iOS (25)
 
You can also now filter your results to find just the size, year class, equipment, or virtually any other data point that you are looking for. 

 

Finally, during this Covid outbreak we are not charging any of our clients for two months and we are offering 2 month free trials to anyone who wants one. Please tell your friends. :-) 

Thanks for all your support.  

Cat Ganim
Product & Operations
Oyster Tracker

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1 min read

Welcome Kam

By Chip Terry on Apr 7, 2020 1:18:43 PM

After getting inquiries from over 30 people and interviewing 8 amazing folks, we hired our first sales leader--right as Covid shutdown the entire economy. 

Tough time to start, but Kam Kim is already a great addition to the team. He is smart, energetic, and will make sure we are well connected to the shellfish farms in the mid-Atlantic.  When this market rebound (and it will), he will be ready.  

Beyond getting a free trial, here is why you should meet Kam.

1) He managed one of Cherrystone's Farms on the eastern shore of Virginia--one of the largest farms on the east coast. From that experience, he has a deep appreciation of how successful farms run.  IMG_5123

2) He managed the farm at the Virginia Institute of Marine Sciences (VIMs) for the last 3 years. There he was a client of Oyster Tracker for over a year. VIMs taught him how broodstock, nursery, and hatchery programs work and the deep importance of the science behind all we do.  Oyster Tracker - IG.1

3) He was/will be again a bartender who loves to meet people and solve problems.

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4) Most importantly, he is a natural born model and a great fisherman. 

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You can reach Kam at Kam@oystertracker.com.

Please join us in congratulating him. 

Chip

 

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1 min read

Covid Crisis: Preparing for a better future

By Chip Terry on Mar 24, 2020 1:50:19 PM

Wow it is a crazy time.  I hope you and your families are well.  That is most important.

As I'm sure you know, Covid has been disastrous for shellfish farms. Restaurant sales have gone to zero and therefor almost all farm have no sales. Most farms are cutting expenses.

In response, we have given all our clients the next two months free. We always want to be a good partner with our clients and this is one small way we can do that.

We are also the eternal optimists and know that unlike some other industries/companies we are in a fortunate place.  Here are my data points.

1) You can meet demand when the market rebounds.  Oysters/clams/mussels can stay on the farm pretty much indefinitely. Once restaurants reopen farms will be able to meet demand. The optimistic scenario: 2 months of social distancing followed by a great summer.

2) We are building great solutions to real challenges:  We are well funded with a great team and clients in 10 states and 4 countries. Clients have been giving us strong directions. We are continually updating our farm management solution and our new tagging solution is coming soon. 

3) You can now try Oyster Tracker for free:  As you move into the busy season of planting new seed, splitting bags and generally getting the farm in shape we can help.  All farms will now automatically get a free two month trial. If it works for you and business bounces back great. If not, you can always export all your data to a spreadsheet. 

Bottom line:  Together we will come out of this stronger.  Please let us know what we can do to help you.  

The Oyster Tracker Team (Chip, Andy, Cat, Kam, Drew, and Rob)

 

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2 min read

Shellfish Regulations

By Chip Terry on Feb 10, 2020 11:00:20 AM

An estimated 35,000 Americans got sick from Vibrio parahaemolyticus transmitted by shellfish--an increase 54% from 2006 to 2017.

At first glance really bad news, but:

1) The CDC estimates the percentage of unreported illnesses and scales up based on the reported cases. Better reporting leads to worse results. If historically consumers reported only 10% of cases, but today they report 30% the estimated number of illnesses would be a 300% increase--without any actual increase in disease.

2) Even ignoring the reporting issue, the industry grew way more than 54% over the last 10 years. On a percentage basis, the incidence of disease must be lower.

In other words, the percentage of shellfish consumers getting sick has declined. But even one sickness or death is too many. We should always be looking for improvements. Headlines like the above lead to more stringent regulations and a greater burden on the industry that may only add cost and not improve outcomes.

Having spent some time exploring the 489 page Model Ordinance and seeing what happens on farms, dealers and restaurants, I wanted to share with you our experience. As with many others, I think our current system is fine, but beginning to creak under a growing demand. Most notably the reliance solely on a paper based often handwritten system for tracebacks.

The shellfish traceability system relies a paper trail that let's regulators traceback through the supply chain in the event of an illness. Here is the general overview of how this works (note there are a lot of subtleties that I'm ignoring here).

1) Harvest Your Shellfish

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You made sure the state hasn't closed the water for any sort of harmful algal bloom (which seem to be increasing everywhere). You comply with any Vibrio regulations--which mostly relate to getting the product on ice/refrigerated within a specified time.

 
Image from iOS (39)

2) Fill out your harvest tags

Depending on the state, you have to do one tag for every bag and at least part of the tag is usually done by hand. If your area has a vibrio compliance plan, you must include extra data.

3) Complete your other paperwork

Harvest log, vibrio logs, shipping labels, invoices and the like. Make sure you also file your harvest reports with the state every month (or annually in some state)

4) Dealers take over

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  temperatures, wet storage and and the like. All while trying to read your handwriting.

 

Dealers replace your tags with their own, create a receiving log, keep track of

Depending on the supply chain route, this can happen numerous times between the farm and the plate.

5) Eventually the Restaurant

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They are required to store tags for 90 days in chronological order. This is a typical storage system. When someone gets sick, regulators start here.

The result:

The average traceback takes over 4 weeks and over 50% of tracebacks fail because at some point in the chain the records are incomplete or unreadable.

In other words, despite spending thousand of hours and millions of dollars on compliance, the system seldom has the intended result of preventing others from getting sick.

We are in the midst of developing a solution to help farmers. What would you like to see?

 

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