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Cat Ganim


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2 min read

Oyster Tracker is now BlueTrace

By Cat Ganim on May 17, 2021 6:26:21 PM

Canva Design DAEevCzstXgFour years ago, we had the idea of helping oyster farmers improve their operations.  Today, we have over 120 clients in 12 states and 4 countries. We have employees, investors and even won a major grant from NOAA. All this would not be possible without the support of so many.  Thank you!  

As we have grown, we have learned a ton. A few things keep sticking out to us:

  1. Labor Costs: For most farms and dealers, this is the single biggest cost.
  2. Regulations Matter: The cost of regulatory compliance is significant.  The cost of not complying with regulations is huge.
  3. Oysters aren’t everything: Mussels, clams, scallops, geoducks...are all growing industries and have many of the same dynamics.

Over the last couple of years the Oyster Tracker name began reaching its limits. Although the bulk of our business is Oysters, we have a ton of other shellfish going through our platform. Our fastest growing solutions are all around Traceability. 

Why change the Oyster Tracker name? 

  1. We are broader than Oysters. Oysters were a great place to start and will always be our home, but time to leave the harbor.
  2. Clients are asking us to help comply with regulatory requirements that apply to all shellfish and will apply to other seafood.
  3. Our technology has broader applications.
  4. We have broader aspirations.

Why BlueTrace?

  1. Blue = Ocean.  We care deeply about the health of our oceans, the people who make a living on it and the seafood consumers.
  2. Trace:  Tracking seafood from the tideline to the table builds trust with consumers, meets important regulatory requirements, keeps consumers happy, and grows the entire market. 

What does this mean in practice? 

  1. Improving Products: Our products will do the same things they do today and we'll keep  making them better, we'll just stop using the name Oyster Tracker and we'll start using BlueTrace
  2. A new website (you are on it!) and our emails will be from @blue-trace.com
  3. Cool schwag, like hats, stickers, and t-shirts. Let us know if you want one.
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1 min read

Zooming and Filtering: The Latest on Oyster Tracker

By Cat Ganim on Apr 9, 2020 1:07:12 PM

Despite all the craziness, our team has been focused on what we can control: improving our Farm Management software. 
 
We released our latest version last week.  This release is all about helping folks navigate more easily through the farm.  For example, we now include a global view of your farm with counts of all animals.  Image from iOS (25)
 
You can also now filter your results to find just the size, year class, equipment, or virtually any other data point that you are looking for. 

 

Finally, during this Covid outbreak we are not charging any of our clients for two months and we are offering 2 month free trials to anyone who wants one. Please tell your friends. :-) 

Thanks for all your support.  

Cat Ganim
Product & Operations
Oyster Tracker

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