BlueTrace Blog

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BlueTrace: Continue Growth and Product Expansion

Mar 13, 2024 4:50:06 PM

BlueTrace Grows to 430 clients, prints over 5 million tags, and expands product.

Castine, ME - BlueTrace, the software platform designed for the seafood industry, today has 430 clients across North America. As of last week, their clients had printed 5,007,844 tags and labels. Every tag includes a QR code connecting the regulatory and operational data needed to simplify seafood operations and compliance.

BlueTrace is rapidly expanding beyond shellfish and tagging. Today many BlueTrace customers use the software to track their inventory of tuna, swordfish, scallops, lobster, seaweed, and other species. Over 60 clients use their distributor solution to get advanced shipping notices and create digital receiving and shipping logs. With clients in almost every coastal state in the US, every coastal province in Canada, and in Mexico and Australia, BlueTrace works with a wide range of clients.

Several customers are piloting their latest version of the platform which includes item catalog management, real-time inventory, and pricing management. Now folks in the office can see what is happening on the floor in real time. Sales and operations know how many oysters, how many pounds of tuna or crates of lobsters they have at any given moment.  Improving operations, reducing waste and giving them control over their business.  

“Our mission is to simplify the seafood industry. The seafood industry has been around forever, and it does a lot of things well, but they are drowning in redundant paperwork. The lack of visibility into their operations makes it hard for them to scale.  90% of the seafood industry is small to midsize businesses that simply lack reasonably priced tools to do their jobs effectively.” says Chip Terry, CEO.  

“We love the way the BlueTrace team always listens and comes up with simple solutions that help companies like us grow.” says Trey McMillan of LowCountry Oysters in South Carolina.

“BlueTrace is just what we need to simplify our complex paperwork and reduce errors. Our regulator is super happy and we feel more in control,” says Paul Hagan of Denarius Trading in Boston.  

The Food Safety Modernization Act (FSMA) requires companies to have detailed records of their food safety practices, including information about incoming shipments, according to Joe Lasprogata Vice President at Samuel and Son Seafood. 

For a company like Samuels with multiple locations and high volumes of seafood, this can be a cumbersome and time-consuming task. By utilizing technology that provides visibility into incoming shipments and helps to seamlessly collect the necessary information for FSMA compliance, companies can streamline their processes and ensure they are meeting all regulatory requirements. This not only helps to protect the safety of their products and customers but also saves time and resources for the company.

The next version of BlueTrace, which will be rolling out this Spring, includes a cloud-based system for managing sales and purchasing–while creating the invoices and purchase orders needed in their existing accounting systems.  

Chip Terry
Written by Chip Terry

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