If you run a seafood distribution business, you already know where your time goes. It's not buying, selling, or talking to customers — the parts of the job you actually got into this business for. It's the typing. Retyping a pack out sheet into a purchase order. Transcribing a voicemail into a sales order. Digging through three systems to answer a question that should take ten seconds.
We've spent the last year building AI directly into BlueTrace to kill that busywork. Here's what's live today.
Whether you’re a direct importer receiving a pack-out sheet days in advance or a distributor buying from another seafood company, BlueTrace makes purchase orders effortless.
Simply upload an invoice, packing list, pack-out sheet, or virtually any supplier document directly into BlueTrace. Our AI reads the document, extracts the relevant product details, and automatically builds a detailed, accurate PO for you. Then you team just confirms it at receiving.
No more manually entering dozens of line items, deciphering supplier formats, or copying information from PDFs and spreadsheets. Upload it, let BlueTrace do the work, and have a ready-to-use PO in minutes.
Orders don't just come in through one clean channel. They come in as emails, texts, and voicemails — often all three from the same customer in a single morning. Someone on your team has been the human router for all of that, converting each one into an actual sales order by hand.
BlueTrace's Sales Inbox does that conversion automatically. Chef leaves a voicemail at 2am for tomorrow's order, buyer sends over an email with an update to an existing order, someone voice transcribes a text and sends it off— the order gets read, understood, and turned into an invoice-ready sales order in BlueTrace, no re-typing required. Your team's job shifts from data entry to double-checking, which is a much better use of a Tuesday morning.
This is the one we're most excited about, because it's not just automation — it's a genuine assistant. BlueTrace now connects directly to AI tools like Claude, so you can talk to your own business data in plain English:
Instead of exporting a spreadsheet and hoping you built the right pivot table, you just ask the question. The AI reaches into your BlueTrace data, pulls exactly what you need, and hands you an answer — or a dashboard, or an email draft — ready to use.
None of this is about replacing the people who run seafood businesses. It's about giving them their time back. Every pack out sheet that turns itself into a PO, every voicemail that becomes an order without anyone touching a keyboard, every answer you get by just asking instead of digging — that's an hour back in someone's day. In this business, that hour usually goes right back to the customers and the product, which is where it belongs.
We built BlueTrace for seafood, from seafood people. This is the next chapter of that — not more software to manage, but less work to do.